- life is what you make it -

The feeling: Have you ever thought about how life looked like, if only love and tolerance would have more space in our daily lives? There is plenty of loneliness, hate and anger in the world. But there are these moments, when the beauty of life stands above everything else. Times when you feel all the grace of the world - together with people you love, or just for your own - in a moment of pure silence. Wouldn’t it be great to capture these moments with just one simple thought - one word, not too small, not too big, not to meaningful - just a little reminder of what really matters: lovemore - life is what you make it.


The concept: The idea of lovemore is to open a community driven frame for the good things in life. Laughing, dancing, hanging out with friends, love and being loved is more important than anything else. Lovemore is not about ignoring that there are quite some things wrong in the world, it’s more a little reminder to do something against it in our daily life. Kindness and gratefulness will grow when we allow them to develop in our everyday movements.